PURPOSE-DRIVEN STRATEGY

Successful companies build long-term value through clarity of their Corporate Purpose.  Purpose enables effective management of risk and thorough and transparent consideration of the impact of business operations and activities. A Corporate Purpose fails when it is generic, ambiguous or unsubstantiated.

We support companies in defining a Corporate Purpose that drives strategic choices, guides decision-taking and aligns the organisation and its operations. We help ensure this is embedded in a strong governance structure and that company culture and values are aligned. We advocate developing sustainability / ESG strategy as part of achieving Purpose rather than just as a response to regulatory or reputational pressure.   An effective sustainability / ESG strategy aligned to Purpose helps maintain access to capital and builds stakeholder trust and a strong company reputation.

We support organisations in ensuring clarity on why the business exists, on the value it creates, the strategy to achieve this, and in determining the values that guide culture and decision-taking. By doing so companies can achieve:

• long-term viability and growth;

• strategic and operational alignment;

• cultural development and people engagement; and

• external authenticity beyond compliance.

“If an organizational purpose cannot be justified as an optimal strategic contribution to long-term wellbeing for all people and planet, which guides all decision-making in the organization, it is something other than a purpose, such as a brand promise, positioning statement, strategy or financial goal.”

British Standards Institution (2022) Publicly Available Specifications (PAS) 808:2022, Purpose-driven organizations – Worldviews, principles and behaviours for delivering sustainability – Guide.